Kayla Case • Graphic Designer
Kayla Case
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Grundéns

An identity emerging from the sea

We developed a new visual identity and tone of voice for Grundéns. Hues of blues and greys were chosen to represent the colours of the sea and sky, contrasted with the iconic orange on Grundéns-kitted fishermen. The horizon, so familiar to those offshore, is used as an important graphical element in the new identity.

 
 

Grundéns, an identity emerging from the sea

BRANDING

 
 

At Seventy Agency, we developed a new visual identity & tone of voice for Grundéns, a commercial fishing company looking to grow their offering into the sports fishing market. Hues of blues & greys were chosen to represent the colours of the sea and sky, contrasted with the iconic orange on Grundéns-kitted fishermen gear. The horizon, so familiar to those offshore, is used as an important graphical element in the new visual identity.

My role: Designer exploring, defining & finalizing the new visual identity and creating the final brand guidelines. The team consisted of two Designers, an Art Director, and a Strategist.

 
 
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